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Outsource Your CSM

Turn Your Top Clients Into Your Biggest Growth Engine with Kaizen

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Always Connected

We keep your top clients engaged and nurtured.

Strategic Growth

Turning existing relationships into additional revenue.

Digital Alignment

Your online presence and tech stack should work for you.

Human-Centred Approach

AI is powerful, but human connection drives loyalty.

Maximise Customer Relationships, Multiply Revenue

Your top clients are your biggest asset. Your Outsource CSM will manage those relationships, uncover upsell opportunities, and generate high-value referrals, so your team can focus on new growth while your outsourced CSM maximises retention and revenue.

Boost Relationships, Unlock Revenue

Your Outsourced CSM specialises in hands-on management, while having a deep focus on enhancing relationships with the top 20% of your client base, allowing you to focus on your core expertise and drive your business forward.

Smart Tech for Smarter Business

Your Outsourced CSM will strive to empower your business by connecting you with the most effective SaaS tools to streamline operations, while providing your team with the right training to maximise their impact and efficiency.

Digital Presence Audit

Your Outsourced CSM will asses your website, social media, and Google Business profile to ensure they attract your ideal clients. If needed, Kaizen connect you with top creatives to refine your digital strategy for growth.

The Challenges

Why Your VIP Clients Deserve More

  • Are your VIP clients feeling neglected due to inconsistent communication and unmet needs?
  • Are you missing opportunities to upsell and cross-sell because you’re not actively identifying their evolving requirements?
  • Are they disengaged from referral programs, limiting your business’s growth through word-of-mouth?
  • Are your internal processes outdated, relying on manual tasks instead of streamlined SaaS solutions?
  • Is your sales team effectively using CRM systems daily to track, engage, and retain high-value clients?
  • Are you generating the right leads from your digital presence, or are potential opportunities slipping through the cracks?
The Kaizen Solution

We Transform Client Relationships Into Long-Term Success.

  • Proactive Client Engagement – Regular, structured communication to build trust, strengthen relationships, and prevent dissatisfaction.
  • Growth-Focused Strategy – Identifying upsell and cross-sell opportunities that align with client needs and drive revenue.
  • Referral & Loyalty Optimization – Implementing programs that turn happy clients into brand advocates.
  • Tech-Driven Efficiency – Integrating and optimizing CRM systems and SaaS solutions for seamless operations.
  • Lead Generation & Digital Strategy – Refining your digital presence to attract and convert high-quality leads.
Contact Us
80
Of Your Company Revenue
20
Of Your Client Base
The Pareto Principle

Leverage The Power of the 80/20 Split

Learn More

Our Services

Elite Client Relationship Management

Your top clients deserve VIP treatment. We nurture and strengthen relationships with your most valuable customers, ensuring they stay engaged, satisfied, and primed for long-term loyalty and referrals.

Upsell & Referral Optimisation

80% of your revenue comes from 20% of your clients. We help you maximise this by uncovering upsell opportunities and integrating strategic referral programs that turn satisfied clients into brand advocates.

Sales On-Demand: We Close Your Hot Leads

Got hot leads but no sales team? We can step in as your closer, handling high-value prospects and sealing the deal — only taking a commission when we deliver results. No risk, just revenue.

Digital Presence & Brand Alignment

Your website and social media should attract the right clients. We audit your digital presence, align it with your ideal customer profile, and form strategic partnerships with high-level creatives to improve engagement and conversions.

Tech Integration & Automation

Stay ahead of the competition with cutting-edge SaaS tools. We research and implement the latest tech solutions to streamline your business, automate processes, and enhance your sales team’s efficiency and communication.

Sales Strategy & Performance Coaching

We provide your sales team with actionable strategies, insights, and real-world tactics to improve their approach, close more deals, and build lasting client relationships.

Leveraging The Best SaaS Tools

What They’re Saying

Candice (Kaizen's founder) grew the KZN region, which was in decline at -64%, to positive growth by year-end… She consistently demonstrated exceptional communication skills, particularly when leading client meetings, where she facilitated clear discussions and built great rapport with clients. Her contributions were crucial in securing multiple new business opportunities, as her ability to analyse customer needs and provide tailored solutions led to her success.

Stacey-Lee GerberNational Sales Manager - Schwarzkopf Professional

Candice was such a pleasure to work with. She managed all the radio and magazine strategy, relationships and advertising for our Nando's restaurants on the North Coast… Candice was always extremely attentive to our needs as her client. I still have such a great relationship with Candice - who has some of the best relationship management skills I've seen in a long time!

Shenai VarathaiahNando's Regional Marketing Manager: KZN (SA) & Swaziland

Candice-Lee is that rare breed of professional who has an innate ability to transform business relationships into genuine partnerships. I witnessed first-hand her exceptional ability to create meaningful connections that drive mutual success. What sets her apart is how she takes each client's journey personally - she's not just managing accounts, she's nurturing growth opportunities.

Gary TintingerExcellerate Services: Group Strategic Development Director

Candice has a rare combination of creativity, strategic thinking, and impeccable communication skills. Her ability to truly understand client needs and translate them into meaningful solutions sets her apart… Her dedication to client success and deep knowledge of the tech landscape make her an invaluable asset to any project. If you're looking for someone who will go above and beyond to help your business thrive, Candice is the person you want on your side.

Gordon ReidHead of Sales - Brokerage Sales at FGRO Red (Pty) Ltd

Candice-Lee's dedication to her clients is truly remarkable; she consistently went above and beyond to understand their needs and deliver exceptional results. Her proactive approach and readiness to go the extra mile made her an invaluable asset to our team. With her unwavering commitment to client and company success, Candice-Lee has laid a strong foundation for her new business, which I have no doubt will thrive on her ability to foster meaningful relationships and drive growth.

Julia UngerOwner, Indelible Inc Reputation Management

It was such a pleasure working with Candice! The ultimate professional!
Highly recommended.

Gerhard du ToitTJ Architects: Project Management Professional (PMP) & Professional Architectural Technologist (Pr.Arch.T)

It was an absolute pleasure dealing with Candice, she was most professional, attentive and listened intently to our needs to achieve the exposure and response which we required.

Fiona CragoFounder and Principal: Fiona Crago Real Estate

FAQ

What are the benefits of outsourcing a Client Success Manager instead of hiring in-house?

• Reliability & Continuity: Unlike an in-house hire who might leave for another opportunity, I am fully committed to your success because your business is my business. My reputation depends on delivering consistent results.

• Long-Term Stability: You don’t have to worry about turnover, rehiring, or retraining. With an outsourced CSM, you get ongoing, uninterrupted support without the risk of losing key client relationships due to employee churn.

• Accountability: My performance directly impacts my business, meaning I am highly invested in your success. If you’re not satisfied, it reflects on my brand—so I work harder to ensure you get the best results.

• Dedicated Focus: Instead of being spread across multiple internal tasks, I specialize in deeply nurturing and growing relationships with your highest-value clients.

• Objective Insights: As an external partner, I bring a fresh perspective, spotting opportunities and challenges that might be overlooked internally.

How will you learn our industry if you don't have direct experience in it?

• I start with an immersion process where I study your industry trends, competitors, and client expectations.

• I work closely with your team to understand key challenges, solutions, and messaging.

• My expertise is in client relationship management, retention, and revenue growth—skills that apply across all industries.

How do you ensure our top 20% of clients receive the attention they need?

• I develop personalized engagement strategies for your high-value clients.

• I proactively manage relationships, identifying growth opportunities and preventing churn.

• Regular check-ins, feedback loops, and tailored communication ensure continuous value.

What specific services do you provide as a VIP Client Success Manager?

• Strategic engagement plans to maximize client loyalty and referrals.

• Proactive issue resolution to maintain high satisfaction and retention.

• Personalized client communication, including exclusive insights, updates, and follow-ups.

• Upsell and expansion strategies to grow revenue from existing clients.

• Alignment with your sales and service teams to ensure a seamless customer experience.

Do you work internationally?

Yes, I can work remotely across multiple timezones, within reasonable, pre-negotiated hours.

How do you integrate with our existing teams to ensure a seamless experience?

• I become an extension of your team, working closely with sales, marketing, and operations.

• I use your existing CRM and communication tools to ensure smooth collaboration.

• Regular reporting and strategy sessions keep everything aligned with your business goals.

How will you measure success and demonstrate ROI?

• Retention rates: Reduced client churn and increased contract renewals.

• Revenue growth: Upsells, cross-sells, and increased lifetime value of clients.

• Client engagement: Measured through response rates, satisfaction scores, and feedback.

• Referral business: Turning satisfied clients into brand advocates.

Is outsourcing client relationship management safe? Will our clients know you are external?

• I seamlessly integrate into your brand, using your email domain, messaging tone, and company tools.

• My approach is white-labeled, meaning your clients see me as part of your team, not an external consultant.

• I sign confidentiality agreements to ensure data security and client trust.

What industries do you specialise in, and can this work for our business?

• My expertise is in relationship management, not just a specific industry, making this adaptable to B2B, SaaS, manufacturing, logistics, finance, tech, and service-based industries.

• The key focus is on maximising the revenue potential of your top clients, which applies across all sectors.

• I would undergo the same onboarding process as any new company team member in order to familiarise myself with company systems, operations and approach to business.

How will you ensure our tech stack works seamlessly for client success?

• I conduct a full audit of your existing tech stack, identifying inefficiencies and gaps that might be slowing down client engagement.

• I recommend the right automation tools, CRMs, and integrations to streamline client interactions and ensure high-touch, personalized communication.

• My goal is to make your systems work for you, not against you, ensuring a smooth experience for both your internal team and your clients.

We already have a CRM - how can you improve what we are doing?

• Having a CRM is great, but many companies underutilize their systems or aren’t optimizing their workflows for high-value clients.

• I fine-tune your CRM for proactive client management, ensuring you’re tracking the right engagement metrics and prioritizing the most valuable relationships.

• I introduce custom workflows and automations that reduce manual follow-ups and ensure clients feel continuously valued without extra work for your team.

How will you align our digital presence with the right leads?

• I conduct a deep-dive analysis into your online presence, reviewing your website, social media, and content to ensure they speak directly to your highest-value clients.

• I identify gaps in messaging, branding, and positioning that might be causing you to attract the wrong type of leads.

• I optimize your digital assets so that they are not just visually strong, but strategically designed to convert high-value prospects into long-term relationships.

What if we already have a marketing team - how do you fit in?

• I complement your marketing efforts by ensuring that the leads they generate are the right fit for your business objectives.

• I work alongside your team to align messaging with real client insights, bridging the gap between marketing and client success.

• My role is to ensure that once leads are captured, they turn into long-term revenue, rather than being lost due to misalignment.

We have hot leads, but no internal team - how can you help?

• I personally handle high-value leads, ensuring they move through the sales process efficiently and with the right level of engagement.

• Unlike traditional sales reps, I don’t push for quick wins—I nurture relationships, ensuring deals close in a way that fosters long-term client retention.

• I act as your trusted closer, leveraging my experience in high-ticket B2B sales to convert interest into revenue while protecting your brand reputation.

Meet Your Outsourced CSM

Candice-Lee Charles
Founder of Kaizen CSM

Kaizen CSM Founder, Candice-Lee Charles

Contact Kaizen

T: +27 (0)66 207 9709

E: info@kaizen-csm.co.za

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